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Social Media Optimization:
Social Media Optimization (SMO)
SMO Benefits:
Social-media optimization is not at all like web-site optimization, though it should be part of your overall optimization strategy.
First, it's free in terms of monetary investment. There is no cost to participate in these networks except your time. But make no mistake about it, you will have to invest a chunk of front-end time into this type of optimization.
The other benefit of social-media optimization is that it's really a viral marketing strategy. Nearly everyone is familiar with a virus. It's that nasty little bug that multiplies exponentially and makes you believe death would be an improvement. Viral marketing is neat, not nasty, but it works in a somewhat similar way when you can tap viral marketing for your online presence, word of your brand spreads like a virus it moves faster and faster as the buzz increases, and there doesn't seem to be any way to stop it. And that's good. If your marketing message has become viral, you can expect to see some serious growth in the number of visitors to your site and by extension to the number of goal conversions that you see.
It's obvious that social-media optimization has value. Look around at sites like MySpace, YouTube, and FaceBook. These are all sites that no one thought would amount to anything. But they did People love the idea of being part of an online community.
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Amrendra is an Online SEO Expert, with more than 6 years of experiance in 360 Degree Online Marketing with a Passion for Innovation and Brand Strategy, Digital Marketing, Social Media Marketing, SEO and Web Analytics.