Social Media Marketing is the use of social media platforms and websites to promote a product or service. Although the terms E-Marketing and Digital Marketing are still dominant in academia, Social Media Marketing is becoming more popular for both practitioners and researchers. Most Social Media Platforms have built-in data Analytics Tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through Social Media Marketing, including current and Potential Customers, current and potential employees, journalists, Bloggers, and the general public.
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